So, since the last post, there's been huge changes in this bear's world!
Big change #1: 1 Job. Mo Money Mo Money. Less hours. Real sleep. As one Jim Fitzner once titled a totally ripping cut: Striking While the Iron is Hot. Check.
Big Change #2: Goes along with big change #1- Real sleep. I don't care that I have to get up and work from 6am to 4pm. I get real sleep. That's a happy dude.
My new position with Royal, for the time, is Beer Purchaser at our Southwest Blvd location, about 3-5 blocks from BLVD brewery, and across the street from one of the best blocks of authentic Mexican food in the city. Once you get past the folks coming down from the Bluffs (housing project on the west side) to complain when our EBT machine is down, and from the lingering bums, this store is a goldmine of potential. I guess I'm getting sent down the mineshaft with a pickaxe to get at all the hoighty toighty folks in downtown condos, art galleries and stumbling away from taylor swift at the sprint center with GOOD beer. When I went in and took my first look at my project, it didn't look bad. Everything faced, everything full. But as I examined closer, there are ridiculous multiple facings of some pretty non multifacing worthy product. Looks like I'm going to have to slash away the QUADRUPLE FACINGS of stella, Becks, MIKE'S HARDER LEMONADE, etc etc, and replace them with single facings.
Step one: Bring in the basics. New Belgium, O'Dell, Sierra NV, and Paulaner.
Step 1.5: Get inventory under control. No more buying 5 cases of things that don't sell, only to order 3 more cases for next week. Get what you need, not what you want. This one is tough sometimes. You get excited and think that everyone will buy this obscure beer that you absolutely love, but it IS a process. 63rd didn't happen overnight. The BLVD store won't either. Stay grounded, burg.
Step 2: Make a presence in the neighborhood and at first Fridays. Get the word out that good shit is to be had at Royal. Make the neighbors love us. Get involved. Make things look GOOD. Plant some flowers or some shit. Make that corner BEAUTIFUL.
Tonight's Beer: A homebrew by yours truly. First batch, with Ian and Phil. Has sat in the bottle almost 3 months. I'll let you know!
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congratulations on more sleep and good news all around! good luck w. the homebrewwww!
ReplyDeleteOh. BUT YOU SAID YOU TOLD HIM DAT! It doesn't matter anyway - you're right, I'm a little freaky. Thanks for lookin' out, either way!
ReplyDeleteAlso, post some more stuff about beer!
Word. Ill have a full report on the beer tasting tonight or tomorrow. Also, there's this bum that comes in, calls me a name that is not mine ( generally its mike, but john, bob, kyle, and steve have gotten thrown in), I tell him my name and in the NEXT sentence, hell call me a DIFFERENT name. I give up.
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